Benefits of Coaching

Mentoring and coaching are increasingly being recognised as essential management tools for 21st century business.  The importance attached to these processes has come about through a number of developments in the theory and practice of modern management.  Particularly important are:

  • Democratic, empowering, participative management styles are needed to ensure buy-in and commitment of increasingly well-educated employees to company objectives. This has led to the delayering of traditionally hierarchical organisations. Traditional “Command and Control” management styles have no place in such relatively flat organisational structures, where the manager is seen as a motivator, guide and educator rather than as a policeman.
  • The recognition that organisations must constantly renew themselves to cope with the demands of ever-accelerating change in both the social and technological environment in which modern business operates has led to the concept of the learning organisation.  This has led to a revaluation of the knowledge base of the organisation’s human capital, and the realisation that managerial knowledge and skill needs to be passed on to subordinates to improve performance if they are to function with maximum effectiveness.

 International research has shown that:

  • 87% of UK companies now have coaching or mentoring initiatives for employee development
  • A company’s investment in such programmes realises an average return on investment of almost six times the cost of coaching
  • 44% of executives who have received coaching as part of their job say they are less likely to quit than before the programme began.

In South Africa coaching and mentoring is especially relevant in terms of:

  • Fast tracking and retaining high potential employees
  • Assisting in supporting employment equity programmes
  • Enhancing and supplementing the management development process in a cost- and time-effective way.

Although primarily targeted at performance improvement, a well-structured coaching and mentoring program can play an important role in increasing staff retention, succession planning, and organisational culture shift and continuous improvement etc.