Brand Ambassador

RationaleYour peopleCritical Success FactorsPresentation
No matter what product or service your organisation sells it is important to recognise that you are essentially selling relationships, i.e. people buy from people.

The most important element in building a brand-driven business are your employees; without their belief, guidance, ownership and participation, it is truly an impossible task.

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Organisations all over the world are realising that their competitive edge is their people. People, who are competent, exhibit behaviours consistent with its vision, values, and purpose. These are individuals who understand the pillars of the organisation's culture and exhibit self-insight, self-confidence, and a commitment to ongoing learning and development. Unlike equipment, plants, machinery and other tangible resources, people qualities and traits cannot be bought and implemented overnight. Hence, even if your nearest rival or competitor has all of the tangible resources but lack people qualities and traits among their people and leadership, they will remain uncompetitive or at best mediocre. Organisations that are serious about maintaining and advancing their competitive edge are fully aware that the drivers and enablers of this continuous innovation, growth and success are to be found in the hands and minds of their people.

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There are four critical success factors for any Brand Ambassador Programme to be successful.

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